A boardwalk running through a mountainous valley.

Digital Strategy

Purpose before pixels.

A website is your brand's digital basecamp—and just like a great home starts with the right blueprints, your business needs a clear strategy to set you up for success online.

1

Discovery

What does your brand stand for? What challenges do you face? Who was the best Batman? We'll tackle these (mostly) big picture questions and more in the Discovery phase.

What's Involved

We'll connect for an intense (but fun) brand strategy workshop to identify the overall business problem and determine whether we might be a great fit to work together on solving it.

  • Brand strategy workshop (2-3 hours)
  • Review insights & determine fit
  • Define a project roadmap
2

Research

While the Discovery phase provides an overall direction, research helps us understand the "why" behind the "where" and defines the exact GPS coordinates of our destination.

What's Involved

Effective creative work is powered by solid research: tangible facts and emotional insights that can be gleaned from your team, customers, and competitors in a variety of ways:

  • Stakeholder interviews
  • Customer surveys
  • Usability testing
  • Market & competition research
  • Social media audits
  • Findings readout & review
3

Positioning

Whew! We've done all the legwork. Now it's time to distill those findings into a unifying concept and positioning strategy that you and your team can fully get behind.

What's Involved

The key deliverable in this phase is a brand brief: a concise, one-page document that will serve as a guiding light throughout your project (and beyond).

  • Create the "big idea"
  • Finalize the positioning statement
  • Deliver the brand brief