The Essential Creative Business Booklist

Here's a list of books that every creative business owner (from freelancers to CEOs) should read. Topics include organization, goal-setting, positioning, and a lot more.

 
Bookshelf
 

The Win Without Pitching Manifesto

If you read only one book in your career, this should be it. The Win Without Pitching ManifestoWPM can be powered through in a single evening, but the insights Blair Enns delivers on value, positioning, and client relationships will last a lifetime—and save you a world of frustration.

"When we win by charging less, price becomes or positioning... we become the price shop." —Blaire Enns, p. 115

Purchase Link: https://amzn.to/2R2v3he

7 Strategies for Wealth & Happiness

Cheesy as it may be, Jim Rohn's advice in 7SFWAH is both solid and timeless. In each section, he lays out a simple strategy for effective goal-setting, learning, organization, and motivation. You'll find his happy-go-lucky mindset both annoying and highly persuasive.

Purchase Link: https://amzn.to/2rHBAiW

"If you don't have a list of goals, I can guess your bank balance within a few hundred dollars." —Earl Shoaff, p.21

In the Company of Women

Grace Bonney offers a simple, but potent glimpse into the lives and workspaces of over a hundred different women—many of whom may serve as a reminder of who you are as a creator and why you started your business in the first place.

Purchase Link: https://amzn.to/2UVeGSz

"Let go or be dragged." —Michele Quan, p. 24

NLP: The Essential Guide to Neuro-Linguistic Programming

How do you become a better person? Tough question. There’s no magic potion, but if you’re looking to improve your confidence and social skills, NLP is an easy way to start making progress quickly. Co-author Tom Hoobyar lays out a bunch of simple strategies for changing your own thought processes—so you can build rapport with people, fix negative habits, and take control of your life.

Purchase Link: https://amzn.to/2YmAh8u

“The single biggest problem in communication is the illusion that it has taken place.” —George Bernard Shaw, p. 202