The Essential Creative Business Booklist

Here's a list of books that every creative business owner (from freelancers to CEOs) should read. Topics include organization, goal-setting, positioning, and a lot more.


The Win Without Pitching Manifesto

If you read only one book in your career, this should be it. The Win Without Pitching ManifestoWPM can be powered through in a single evening, but the insights Blair Enns delivers on value, positioning, and client relationships will last a lifetime—and save you a world of frustration.

"When we win by charging less, price becomes or positioning... we become the price shop." —Blaire Enns, p. 115

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7 Strategies for Wealth & Happiness

Cheesy as it may be, Jim Rohn's advice in 7SFWAH is both solid and timeless. In each section, he lays out a simple strategy for effective goal-setting, learning, organization, and motivation. You'll find his happy-go-lucky mindset both annoying and highly persuasive.

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"If you don't have a list of goals, I can guess your bank balance within a few hundred dollars." —Earl Shoaff, p.21

In the Company of Women

Grace Bonney offers a simple, but potent glimpse into the lives and workspaces of over a hundred different women—many of whom may serve as a reminder of who you are as a creator and why you started your business in the first place.

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"Let go or be dragged." —Michele Quan, p. 24

NLP: The Essential Guide to Neuro-Linguistic Programming

How do you become a better person? Tough question. There’s no magic potion, but if you’re looking to improve your confidence and social skills, NLP is an easy way to start making progress quickly. Co-author Tom Hoobyar lays out a bunch of simple strategies for changing your own thought processes—so you can build rapport with people, fix negative habits, and take control of your life.

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“The single biggest problem in communication is the illusion that it has taken place.” —George Bernard Shaw, p. 202